History

Serving San Diego County Since 1954

Through the decades we've taken different approaches to conservation and education.

 

1954
War Against Litter CommitteeGrowth in San Diego had surged in the two prior decades, fueled by the aviation industry during WWII. As the community grew, litter emerged as a pressing problem. The County and City responded with the "War Against Litter" Committee, ILACSD's first incarnation.
Pelican Pete1960s
The organization's first mascot, Pelican Pete, was unveiled in 1961. Later that year a downtown parade of dignitaries, boy scouts, and military personnel kicked off the "War Against Litter Week."
1970s
Board members and staff developed a new slogan "Stop Littering Our Bays and Beaches" or SLOBB for short to drive the anti-litter message home with beach and bay goers. The SLOBB campaign won numerous awards and even spawned a Miss SLOBB pageant.
1974
ILACSD becomes a 501 (c) (3) not-for-profit corporation 1980 - "I Love A Clean San Diego County" (ILACSDC) becomes organization's name.
1984
The Padres went all the way to the World Series, and ILACSD was there to help celebrate. Recycling bins were placed around the then named Jack Murphy Stadium to divert waste from tailgate parties, after all "a winning team deserves a clean city!"ILCASD's Captain Wetiquette
1989
ILACSDC merges with San Diego Ecology Center to better serve the community.
1990s
Extending the success of the Adopt-A-Beach program, ILACSDC launched the "Adopt and maintain a bus stop bench" program to cleanup city streets and make public transportation more attractive to residents.
1995
Name change from I Love A Clean San Diego County to I Love A Clean San Diego. ILACSD received the Excellence in Solid Waste Education award from the Solid Waste Association of North America.
2003
Creek to Bay Clean-upILACSD took a page out of the history books, organizing a large-scale, countywide cleanup during Earth month. The resulting Creek to Bay cleanup was a resounding success with almost 2,000 volunteers removing 25,000 pounds of debris.
2006
Annually, ILACSD coordinates over 13,000 volunteers to remove 100 tons of trash and debris from San Diego, delivers 250 presentations and community events.
2007

cvI Love A Clean San Diego was awarded with a proclamation from the City of Chula Vista recognizing our coordination of the annual Beautify Chula Vista Day. The event boasted close to 1,000 volunteers and was the most successful in history.

As a Keep America Beautiful affiliate, ILACSD received the President’s Circle Recognition Award for achieving all standards of excellence as an affiliate.
2008

ILACSD has recently been recognized through proclamations by the County Board of Supervisors for its work conducting Electronic Recycling events, as well as the City of Chula Vista for coordination of the annual volunteer event, Beautify Chula Vista Day. Recent initiatives have included the creation of the San Diego Clean Beach Coalition to address litter issues facing local beaches over popular summer holidays, as well as outreach campaigns educating San Diego residents about the proper disposal of needles, syringes, and other sharps.

2009

Nearly 21,000 requests for waste items made to our one stop recycling resource, www.WasteFreeSD.org. This valuable resource diverted immeasurable waste from San Diego's already over extended landfills, and prevented incidences of illegal dumping that contaminates our community.

2010

This years Coastal Cleanup Day, volunteers of all ages lent their support at our first ever inland kick-off media site at Rose Creek! Plus, as ILACSD's staff grows we need more space. ILACSD moved into a new office in Point Loma's Liberty Station! Also this year, after receiving a proclamation from the County Board of Supervisors, ILACSD helped to give away 30,000+ reusable bags in just two hours for the first "Day Without Bag."

2012

ILACSD celebrated the 10th anniversary of its signature event, the Creek to Bay Cleanup with 5,900 volunteers who picked up 152,000 pounds of debris from 88 sites all around San Diego County. ILACSD's Education Department reached a new milestone, they educated over 37,000 San Diegans on topics like recycling and watershed management. Also this year, ILACSD launched it's first ever DIY Cleanup program in Mission Bay at De Anza Cove, Playa Pacifica, and Crown Point Shores.

2014

 
This year, ILACSD celbrates its 60th anniversary! We are proud to be San Diego's longest-running environmental non-profit!